BEGIN:VCALENDAR
VERSION:2.0
PRODID://HCOC//Hamilton Chamber of Commerce//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-TIMEZONE:America/Toronto
X-WR-CALDESC:
BEGIN:VTIMEZONE
TZID:America/Toronto
X-LIC-LOCATION:America/Toronto
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:19700308T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:19701101T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
SUMMARY:Digital Main Street: Maximizing Your Online Advertising & Digital Marketing Budget
LOCATION:Hamilton City Hall\, 71 Main Street West\, Hamilton\, Ontario\, L8P 4Y5
DESCRIPTION:
	You don't need a big budget to get noticed on the web - you jus
	t need creativity! Savvy businesses are using bootstrap digital marketing 
	techniques to amplify their message online. In this hands-on workshop\, yo
	u'll learn the tricks and tools needed to market your business effectively
	 on a shoestring budget. You’ll learn: How to create a basic online mark
	eting strategy and measurement plan that fits for your business size and g
	oals. Why email marketing can be a powerful and cost-effective way to grow
	 your business. How to get people to sign up for an email list while follo
	wing best practices and the Canadian Anti-Spam Legislation (CASL). How to 
	take advantage of influencer marketing\, affiliate marketing and other way
	s to generate word-of-mouth. How to advertise cost-effectively through Goo
	gle ads\, Facebook ads and other ad networks. What free or low-cost graphi
	c design tools to use to create eye-catching online ads. This workshop is 
	a free workshop for main street small businesses in Hamilton. Laptop compu
	ters aren't absolutely necessary for this class\, but we recommend bringin
	g a laptop to follow along.
DTSTART;TZID=America/Toronto:20190527T173000
DTEND;TZID=America/Toronto:20190527T203000
END:VEVENT
END:VCALENDAR